Web Content is not Copy

 

Content for the web does much more than deliver a message to visitors. It is key role in search engine optimization (SEO), usability factors, keeping visitors' attention, and prompting visitors to to accomplish goals - like buying a product or filling out a form.

 

Since web content has much more impact than normal copy, words, layout, links, and more make writing content for the web that much more difficult.

 

Think About This

Content Organization & Editing

Navigation is the foundation of a website. If it isn't solid, it will make all other elements of the site collapse. The foundation of a site must help people quickly find the information they are looking for - online visitors have a limited attention span and to grab their attention  you must reach them through a first impression design and then keep them intrigued - they find information they are looking for and find more than they expected.

 

Organizing content to be clean on a site but still house tons of information is a skill. With experience in usability testing and evaluation of online trends,  Blue Compass has project managers that help you develop a solid foundation for your site. From navigation systems to callouts, our project managers make sure your content is quickly and easily found in relevant pages to help promote your overall site goals.

 

After the foundation is solid, Blue Compass can work with you to make sure your content is maximizing its performance. Content for the web goes beyond delivering messages to visitors, web content has the pressure of providing keywords for search engines, delivering key messages to an audience without patience, and containing targeted information to entice visitors to accomplish goals on a site.

 

Blue Compass can work with you to take copy and turn it into web content. Our focus is more on the performance and readability of content in relation to the site. We help determine a layout of content on pages and keywords that maximize searches.

 


Advantages of Moblie Sites

Everywhere you turn, you see someone on a mobile device. With an ever-growing mobile browsing market, you would think that most sites would appeal to this new growing audience. But as of  right now, most sites simply use their full site as their mobile site. This might save money, but it loses potential customers quickly.

 

Having an easy to update mobile site will be a key component of future web marketing. "Over the past two years, Google's mobile search volumes have grown more than fivefold, at an accelerated pace. In the first three months of 2010, people with smartphones with "full" WebKit browsers (such as the iPhones, Android devices and Palm Pre) searched 62 percent more than they did in the previous three months," reported Google in May 2010.

 

Need a mobile site? Blue Compass can help. Ask about our current mobile site results - they are astounding!

What People Say

 

"I enjoy working with the Blue Compass team and highly recommend them for all interactive needs. They delivered for an amazingly competitive price."

 

Tara Meier - Vice-President of Marketing, Ruan Transport Corporation

 

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