Blue Compass Lanches Iowa Health - Des Moines! - May 19, 2010

 

 

Iowa Health - Des Moines has launched a new website. As a leading central Iowa hospital system, Iowa Health - Des Moines provides exceptional services and care to all patients.


Wanting their website to provide the same outstanding experience as their hospitals and clinics, Iowa Health - Des Moines approached Blue Compass to recreate their three main websites: IowaHealth.org, JohnStoddardCancer.org and BlankChildrens.org.


The site features a very contemporary, open design with intuitive navigation that communicates Iowa Health - Des Moines' outstanding locations, services, clinics, physicians and experience. 

 

 

 

To create a superb online experience, Blue Compass created several custom applications for the Iowa Health - Des Moines' websites:

  • Custom homepage Flashes to share patient testimonials
  • Our enhanced Content Management System was incorporated to allow the client to easily update each area of the site
  • Custom designed micro-site pages that help bring prominence to certain services and display their own classes, events, and physician search - see Maternity; Weight Loss Surgery; Cardiac, Vascular, & Lung, and Orthopaedics
  • Unique Find a Doctor/Find a Clinic search applications that not only integrate with an existing database, but provide Iowa Health - Des Moines with the ability to place infinite amounts of content, photos, videos, links, and much more onto each individual physician or clinic profile page. To provide quick information, a hover state was included over search results to help site visitors quickly retrieve phone numbers, addresses, and other pertinent information.
  • E-commerce capable Classes and Events module allows classes/events to be placed within multiple event categories on any of three websites, enter in separate dates and locations without having to reentry the general class/event description multiple times, decide whether a class/event should or should not accept online registration, determine payment associated with registration, and so much more.
  • Auto-complete service search box was created to help site visitors quickly narrow their search using familiar terms. 
  • Media Galleries allow any page on the site to showcase photos and videos.
  • Designated navigation is placed on each service page so site visitors can quickly see only pages associated with the service they are interested in reviewing.
  • Send a Card functionality that allows visitors to easily select, customize, and send a card to four different hospitals
  • A Custom Form Tool that allows Iowa Health - Des Moines to create new forms whenever desired

Since Iowa Health - Des Moines has three websites that share information, to ease management of entries and content on each site, Blue Compass created an integrated Content Management System that allowed custom applications to span over all three websites. The most significant of these applications is the Classes and Events module.


As an admin of IowaHealth.org, you simply create a class in the Classes and Events module and assign the class to individual categories where you want the class to show up. When assigning the categories, you can go beyond the Iowa Health - Des Moines website and assign the class to show up on John Stoddard's website and/or Blank Children's website.


"Blue Compass was always willing to take a phone call or come and meet with us to discuss a challenge and how we might be able to do what we wanted. The Content Management System is so simple - anyone can do it and makes updating information, adding photos, etc. all very, very easy to do. It really helps to streamline the process and keep the website current.


They did a great job teaching members of our team how to use the website and set up information. I really do believe we have a great new website and have been able to meet all of our goals."

Jen Perry - Director of Corporate Communications, Iowa Health - Des Moines


Check it all out at www.iowahealth.org!

 

 

 

 

 

 


Advantages of Moblie Sites

Everywhere you turn, you see someone on a mobile device. With an ever-growing mobile browsing market, you would think that most sites would appeal to this new growing audience. But as of  right now, most sites simply use their full site as their mobile site. This might save money, but it loses potential customers quickly.

 

Having an easy to update mobile site will be a key component of future web marketing. "Over the past two years, Google's mobile search volumes have grown more than fivefold, at an accelerated pace. In the first three months of 2010, people with smartphones with "full" WebKit browsers (such as the iPhones, Android devices and Palm Pre) searched 62 percent more than they did in the previous three months," reported Google in May 2010.

 

Need a mobile site? Blue Compass can help. Ask about our current mobile site results - they are astounding!

What People Say

 

"I enjoy working with the Blue Compass team and highly recommend them for all interactive needs. They delivered for an amazingly competitive price."

 

Tara Meier - Vice-President of Marketing, Ruan Transport Corporation

 

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